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Telemarketing Lead Management
Leads are customers waiting to be won over. Keep track of them.
Telemarketing Lead Management can help your organization recommend the most appropriate products and services to your customers based on their specific needs by guiding telemarketers and customer service agents through dynamic, personalized call scripts. As a result, your organization’s targeting, execution can be improved for increased revenues, response rates, and conversion rates.
Coordinating themarketing and telemarketing reduces campaign development time and dependency on your IT team, while improving targeting and execution for increased revenues and response rates.
Telemarketing Lead Management can be integrated with other applications for even greater functionality. For example, combining Telemarketing Lead Management with CRM provides a complete sales solution that can be used to optimize your lead management process; telemarketers can qualify leads before passing good opportunities on to your sales force. Also, combining Telemarketing Lead Management with order processing software enables your telemarketers to take orders directly, turning your telemarketing lead management function into a streamlined revenue generation engine.
Telemarketing Lead Management adheres to customer contact-oriented legislation, such as the U.S. "Do Not Call" legislation, that requires organizations to exclude self-selected individuals from contact via telephone.
With Telemarketing Lead Management you can:
- Adhere to "Do Not Call" legislation through built-in, global preference management capabilities and automatic exclusions.
- Improve agent productivity by enabling telemarketers to remain focused on revenue generating activity.
- Dramatically eliminate non-productive calls through predictive dialer integration.
- Increase customer satisfaction and cross-sell acceptance rates by automating customer interaction processes with guided questions and answers, such as relevant offers or next questions.
- Decrease campaign development time by enabling marketers to design targeted scripts, assign telemarketing teams to specific waves, coordinate approvals, and drive telemarketing lead management execution from a marketer-oriented interface.
- Improve telemarketing efforts continually through closed-loop, real-time analysis of team and campaign performance.
Integrate Telemarketing Lead Management with Marketing to:
- Expand the functionality of your marketing organization.
- Increase telemarketing lead management efficiency.
- Improve campaign execution.
- Empower telemarketing staff for stronger customer relationships.
- Improve your sales representatives’ productivity by pre-qualifying leads.
Integrate Telemarketing Lead Management with Sales to:
- Automate processes for lead qualification, distribution, and tracking.
- Leverage territory assignment for automated lead distribution.
- Monitor lead acceptance and rejection and rating variations.
- Validate lead status and rating by sales teams.
- Reduce cost per lead through coordinated efforts of telemarketing and sales resources.
Integrate Telemarketing Lead Management with Order Processing to:
- Quickly convert prospect interest into a sales order.
- Pre-populate sales orders with relevant data captured via branch scripting and campaign and offer definition.
- Automatically derive call disposition through script responses automatically.
- Validate sales dispositions with a related sales order.
- Measure the effectiveness of a direct sales channel.
- Use telemarketing as an integrated and cost-effective direct sales channel.
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